Some of you may be wondering how we are doing in our efforts here to try to save two historic brewery buildings on Cataract Street. Herewith, an update.
The matter went before the Rochester Zoning Board of Appeals (ZBA) on January 19th. After almost three hours of testimony, the Board retired to consider and vote. At dinner time, we learned that the vote was 5 – 1 in favor of the proposed variance, thus allowing demolition. But read on.
The barrels roll out?
Here’s how the struggle unfolded. Preceding the ZBA deliberations came a report, required by New York state law, from the city’s Director of Zoning. The Director was required to examine the environmental impact of the proposed demolition. Astonishingly, amazingly, pathetically, unbelievably, the Director decided that there would be no impact. Let ‘er rip….
This in spite of the fact that the city’s Environmental Commission, in a non-binding finding, ruled exactly the other way, saying that the impact was not sufficiently mitigated by the applicant.
Of course the testimony and the deliberations on the 19th had almost nothing to do with the zoning ordinance governing the application. One ZBA member did note that she thought the brewers were looking for relief from a self-created hardship (neglect of the poor old buildings, and then a claim that they were “abandoned” and too far gone to save). But otherwise, their vote was remarkably free of meeting the letter(s) of the law.
Just so that you have a sense of how ridiculous these proceedings have become, the beer guys got a bunch of neighbors (legitimately concerned about the neighborhood) and a couple of brewery employees to testify that crime, drugs, lurking, and illicit sex takes place near these buildings. Of course, as we all know, buildings do cause all sorts of misbehavior, so tear them down and poof! No more crime. Right?
The ZBA did rule that the demolition must be postponed for 30 days, in the hope that some kind of deal to sell and save the buildings could yet be arranged. At the 11th hour, before the hearing, we were close to having something put together that could work. But by the time of the hearing, the dollar gap between a local developer and the brewery could not be closed. As I write, the work of trying to secure a willing partner in the preservation and reuse of these buildings goes on.
But here’s the mystery: the fact that a deal here is so difficult is because the beer guys would rather pay nearly a million dollars to demolish the historic landmarks than sell them at a lesser cost and get out from under the liability they seem to represent. Now this really seems like self-created hardship. Can they do math?
Anyway, a bunch of folks are still toiling away trying to forge some kind of alliance that can salvage this mess. The clock ticks – the work goes on.
But let’s back up a minute. Nobody is opposed to having the beer guys create an Ale House and Visitor’s Center in the one landmark building they propose to reuse. Great idea – full speed ahead.
BUT THIS IS A CITY WITH A BEAUTIFUL WATERFALL AND CANYON IN ITS MIDST!
The Cataract Street buildings should join all of the other works near the gorge – the preservation of what’s left of the Gorsline Building adjacent to the Falls, the redeveloped High Falls Neighborhood on the river’s western banks (near where our city began), the soon to be reused Beebee power plant, and GardenAerial’s redesign of the old Platt Street Bridge (now called the Pont de Rennes), slated to become a local version of Chelsea’s High Line, as pieces of a redeveloping and reviving central city.
A simple rule in city life: build on value, capitalize value, capture value. Do not demolish value.
The High Line in Chelsea, which we visited last weekend, has created a tidal wave of economic development in that west side Manhattan neighborhood, and recaptured miles of public realm in the process. And it all started with a simple idea – reuse a 20 block long segment of elevated tracks as a public promenade. The Saturday morning we visited, the place was packed and the views were astonishing. Equally astonishing were all the new galleries, businesses, and residential buildings popping up all over the place, and the restorations of slews of wonderful old adjacent landmarks. The High Line has become an armature of economic development generating hundreds of millions of dollars in value (the NY Times says $2 billion in economic impact, 8,000 construction jobs, and 12,000 permanent jobs – not bad). Look and learn.
The High Line, Chelsea.
Rochester has a couple of real legacy mistakes in the works at the moment (such as a $50m bus barn that will allow us to avoid fixing our transit system, and a $100m expressway interchange that is at best a sad band-aid). But we may be awakening from a long and dangerous era of plundering our city for all sorts of regrettable and indefensible reasons.
Neighbors and friends: support the beer guys and their plans, but do not destroy the value that sits right in front of us. We will instantly regret missing this opportunity.
Save the Cataracts!
Postscript: Perhaps the most pathetic of all in the ZBA determination was a negotiated deal with the beer guys requiring them, as “mitigation,” to save part of the bottom 5 feet of one of the building’s stone base, and then adorn it with steel outlines of a portion of the building’s windows. Like this:
Better nothing, we think. This does not mitigate a thing. Even though the beer guys have promised us they will build a model of the landmark buildings for their new Ale House (isn’t that just terrific?), and take lots of pictures before wrecking the place, we think the leftovers are cynical and rude. Basta.
Onward, ever onward.














In addition to the HighLine, The Distillery District, Toronto, Canada is another great preservation effort worth mentioning. http://www.thedistillerydistrict.com/
The out-of-town guys have sucessfully revived a failing brewery (mainly by sub-subcontracting to brew beers like Sam Adams and Naragansett Lager) but they have no real conection to our city’s past and no connection to its future beyond the time they sell the brewery.
I believe the New York Central station was Florida owned when it was destroyed. I don’t know who owned the RKO Palace when it was torn down.
I have a tough time believing the beer center will last long unless they carry a lot more than Genny, which lacks a strong reputation.
As much as I love the High Line and Distillery District, I can’t help but think it’s the marked differences in the real estate markets of NYC/Toronto versus Rochester that allow those projects to be successful. I’m less familiar with the High Line, but from what I know of the Distillery District, it’s the growing forest of standard-issue glass condo boxes on the District’s periphery that subsidize the meticulous preservation of the Distillery itself.
Jason, good to hear your voice. Of course you are right – Toronto and NYC are much bigger places with much more robust economies. And in both cases, nearby residents are certainly a factor in enhancing a vital public realm. Here, we can replicate neither.
But. The Cataract landmarks, the High Falls district, and the Falls and the gorge, are not like resources in any other city I can think of. Surely we can make something of all of this that is our own, and offers real value, economic and otherwise, to our city.
Take a look at the video the Distillery District developers put together (you can google it). In addition to their tenants – about 40 shops of various types – they program the place with enormous zeal. Results: people come.
Imagining a High Falls district on both sides of the river, focused on the gorge, and filled with engaging places and events, doesn’t seem like such a stretch to me. Will such a locale generate NYC or Toronto sized revenues? No, probably not. Could it become something extraordinary for our city and region? I think yes.
Sometimes I wonder if our imagination fuel tank has just run out of gas.
Our community has much imagination. It’s not necessarily appropriately distributed.
Thank you, Jason. I am laughing out loud this morning – you are exactly correct.
If an overdose of beer leads to mental oblivion, are we not seeing this metaphor of beer-induced “thinking” play out in the physical realm?
I would also point out that the renovation of the historic buildings in the Distillery District began & were fairly near completion before construction began on the condo towers, although the towers were always part of the plan, just as could be the case with the Cataract Buildings.
Pogo: “We stand here confronted by insurmountable opportunity.”
I live in Toronto and am fascinated by cities like Buffalo and Rochester, because of their rich history. If These cities hope to reinvigorate their economies, they MUST retain their history. It is what defines these places and what makes them special. Investment in and revitalization of historic properties such as these will be a catalyst for the further redevelopment.
The mindless demolition of such vital pieces of history on the other hand, will only lead to further abandonment and decay.
Make the right choice!
….It will be well worth the investment in the long term.
Thanks, Brian, for your thoughts. We couldn’t agree more.
But our city, in these times of shrinking resources of all kinds, seems hell-bent on short term thinking. The Cataracts are a kind of ultimate example: the beer guys promise a $2.6 million investment, and the creation of 8 to 10 part time jobs. The historic buildings will become a parking lot. Their actual footprints represent about 10 spaces in their overall plan.
But of course if they are saved, and adaptively reused at a future moment, they would create a much greater investment, offer many more jobs, and would compliment all the other resources nearby in building a much more robust vicinity.
Unfortunately our leadership is desperate, as are many of our neighbors, and so they support short term anything, even in the face of logic, and well established public policy, to the contrary.
The arguments in favor of demolition would be laughable and completely dismissable in many cities that understand value in the built environment – how to create it and how to conserve it. But not in Rochester, a city with well over 50% of its center city land now taken up with parking lots.
If only we could figure out how to convince the narrow thinkers that their shortsightedness is the surest way to destroy what we need most – quality, history, texture, particularity in our distincitve urbanism – all of which can create enormous value. But examples of this dysfunctional thinking are all around us here, whether in assaults on our historic resources, or in the construction of new and wildly flawed improvements.
Sad. Mysterious. Puzzling.
Any creative person from NYC would be outraged to read your story. Have you tried to rally support in the big city? It might even trigger a cultural renaissance; once people see what the possibilities are in a place like Rochester, where you can buy an entire 19th century warehouse for the cost of a one room apartment in Manhattan.
Also have a look at http://codeblueto.com/
CodeBlue was a highly effective campaign that essentially stopped the current mayor, Rob Ford, in his tracks from selling off Toronto’s Port Lands to developers. Rob Ford and his Councillor brother Doug are are highly inept, myopic, and destructive. The Ford’s are hell-bent on intervening in anything progressive started by the previous, very progressive mayor David Millar.
I mention this because CodeBlue might serve as a model for your cause. It’s a remarkable example of democracy in the age of the internet.
Brian, our version of codeblue is http://www.savecataract.com. It’s an impressive place for facts about the struggle for these buildings. Take a look.