I’ll make this short.
For years now, the City and Paetec, a major corporation here, have been wrangling with each other. Paetec has wanted to build a new headquarters, and the City has wanted to woo Paetec downtown, to the site of a former enclosed, and failed, mall called Midtown Plaza (worth much further discussion, but I am quite sure you can grasp the basic story line of a failed downtown enclosed mall).
Midtown is now being demolished to make way for new development. The site is what was once the 100% location in downtown – Main and Clinton. Today Main and Clinton, but for the hordes of buses, is pretty much a ghost town.
Main and Clinton, 1925.
Yesterday the Mayor and the CEO of Paetec held a news conference. Paetec is moving downtown: about 1,000 employees, bringing the number of jobs downtown to about 56,000 or so. Even though the City has handed Paetec an almost unbelievably sweet deal (somehow at the last minute the City managed to avoid meeting the Paetec demand for free parking for all employees, but they are kicking in something over $80 million: for themselves, Paetec will spend $55 million, but only $5 million of that is their own money), this is good. I mean having more souls downtown is good. Expensive, but good.
Now comes the bad and the ugly.
An office building that is straight out of the 1970s. I know – we’re supposed to be grateful for the greenery on top and such. There will be shops at street level, thankfully, but that won’t overcome the truly pedestrian architecture. An alert reader sent me a more recent elevation of the building, featured in the press conference yesterday, and it has developed somewhat, but it still looks like something that belongs in the suburbs, not in a bustling and robust downtown.
Nothing said about the rich tradition of wonderful buildings on Main Street, the big arch notwithstanding (you can browse through A Town Square and see dozens). Nothing said about sustainability – as in not a word, but for what is being called a rooftop garden. No discussion of building a building that is truly of mixed use, but for a few shops on the street. Oh, and maybe a police station (!). Paetec will give us a huge picture window into their operations center – oh boy. The only real public discussion has been about – you got it – cars.
One bright idea did surface yesterday – the idea of putting very large electronic screens on the building – ala Times Square they say. I wish I could feel good about this – here’s a recent view of the site kitty corner at Main and Clinton. Why am I not excited about the rich possibilities? I guess we’ll have endless Kodak moments flashing at us 24/7. Just what we need.
Oh, and Paetec did spend time telling us who they don’t want to have as neighbors – no students (students have been essential and key to the revival of Chicago’s Loop, I note), no clinic patients, no surface parking (how did that get in there?), no casinos. Ah Paetec – the corporation with the big heart.
Rochester, like every cash-strapped, shrinking, frightened city in the US, is dealing with a very, very tough question here. The City will spend 16 times more than the corporation, and in the end we stand to get 1,000 jobs.
But will downtown be better for all this? The building itself belongs in an office park, not our downtown. We get a few shops at the street, and a chance to look at Paetec employees engaged in the edgy drama of their work in electronic communications. We get giant LED screens blaring images at poor Main and Clinton. We may or may not get a building that represents a zero carbon footprint, or is even LEED rated.
Time will tell if any of this can be redeemed. Let us pray.